Rose Bowl Game Annual Spectator Guide
The Rose Bowl Game is the oldest of bowls, it began in 1902. Each year the Rose Bowl Game takes place on January 1 in Pasadena.
Wednesday, January 01, 2020
***All information on the page is subject to change.
The Oldest of Bowls
The Rose Bowl Game began in 1902. The Rose Bowl Game will take place on January 1st at the Rose Bowl Stadium. The Rose Bowl Game immediately follows the Rose Parade, the two events occur each New Year in Pasadena, California as part of the Tournament of Roses. Learn about additional tournaments programming here
Rose Bowl Schedule
- 4:00 AM | Stadium parking lot opens
- 11:30 AM | Gates to the stadium open
- 1:00 PM | Pregame activities begin
For official Rose Bowl travel and ticket packages visit PrimeSport.com. Rose Bowl tickets are also sold by Ticketmaster, SC Tickets and alumni associations. Premium seating can be purchased directly from the Rose Bowl Stadium.
Tickets for Pasadena Residents
Residents of Pasadena are given an opportunity to purchase tickets in advance by lottery system at the Pasadena Civic Auditorium’s Box Office. There is a maximum limit of two tickets per person, the person buying the tickets must be 18 or older, and show proof of Pasadena residency with a valid California driver’s license or California identification card.
Pasadena offers different types of hotels for travelers:
- Courtyard by Marriott 1.6 miles from the stadium
- Residence Inn 1.6 miles from the stadium
- Westin Pasadena 2 miles from the stadium
- Sheraton 2.5 miles from the stadium
- Hilton 2.5 miles from the stadium
- DusitD2 Hotel Constance 3 miles from the stadium
- Langham Huntington Pasadena 4.5 miles from Rose Bowl Stadium
- More Hotels
January 1st, parking at the Rose Bowl Stadium is available on a first-come, first-served basis starting at 4:00 AM. Cars are stacked, guests will not be able to exit prior to the end of the game. The only form of payment accepted is cash. Parking permits for buses and limos can be purchased by calling (626) 397-4220. Advance parking passes can be purchased at parkjockey.com.
Game Day Parking Rates*
- $40 cars
- $200 RVs
- $250 limos
- $350 buses
*Pricing is from 2019 and is subject to change.
Parsons Corporation‘s parking lot will offer game day parking starting at $45 per car, that lot opens at 11:00 AM the day of the game. It is located at 100 W. Walnut Street, Pasadena, CA 91124. Parking can be purchased in advance by visiting LAZ Parking or by calling (626) 578-1705. Free shuttles will run from Parsons to Rose Bowl Stadium.
Game Day Directions
Traffic will be extremely heavy on January 1st, the city closes streets and redirects traffic patterns during this time—GPS may not be reliable during the Tournament of Roses for directions—instead use these Game Day Directions
Game Day Shuttle
Free shuttle buses will be located at Parsons Corporation, at the corner of Fair Oaks Avenue and Holly Street. Shuttles start running at 10:00 AM and will continue until two hours after the end of the game. You do not need to park at Parsons or make reservations to use the complimentary shuttle service.
TIP: Between 10:00 AM and 11:30 AM, there will be heavy traffic from the Parsons parking lot and the adjacent Old Pasadena parking lots due to the Rose Parade. Arrive before 10:00 AM or after 11:30 AM.
Metro Gold Line — Public Transportation
Take the Metro Gold Line to the game, exit at Memorial Park Station in Pasadena. Follow the signs to the shuttle area at Parsons Corporation, it is located two blocks away, signs will read “105th Rose Bowl Game presented by Northwestern Mutual“. Shuttles will run directly to the Rose Bowl Stadium. For help planning your trip, call (323) 466-3876 or visit this page .
Rose Bowl Game Events
Rose Bowl Hall of Fame
The Rose Bowl Game Hall of Fame Induction Ceremony takes place during a mid-day luncheon at the Rose Bowl Stadium—new members will join a group of legendary football greats.
A free and open to the public fanfest takes place on game day beginning at 8:00 AM. Activities include interactive game, music, TV’s and more. Food and beverages will be available for purchase.
Alumni associations have designated areas for their official tailgate parties located at Brookside Golf Course (adjacent to the north side of the stadium), contact alumni associations for more details. Public tailgating starts at 8:00 AM on game day. Food and beverages vendors will be on site.
Pasadena Visitor Hotline
If you have questions during your visit, you can speak to a live person by calling the Visitor Hotline at 877-793-9911 (outside of the US, +1 626-795-9311).
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