Privacy Policy

Privacy Policy Statement

VisitPasadena.com is the website of the Pasadena Center Operating Company, Pasadena Convention Center, Pasadena Civic Auditorium and Visit Pasadena (also known as the Pasadena Convention and Visitors Bureau).

Our Contact Information:
Visit Pasadena
Address: 300 E. Green St., Pasadena, CA 91101
Phone Number: (626) 795-9311
Email Address: info@visitpasadena.com

Visit Pasadena uses cookies and similar technologies to operate our website, improve user experience, understand how visitors engage with our content, and support marketing and advertising efforts.

These technologies may include:
Cookies
Pixels
Web beacons
Embedded scripts
Analytics tools
Session storage technologies
SDKs and similar technologies

We and our service providers may use these technologies to:
Maintain website functionality and security
Analyze website traffic and performance
Remember user preferences
Measure marketing effectiveness
Support accessibility and usability improvements
Provide relevant destination and travel-related content

Cookies & Tracking Technologies

Essential Cookies
These cookies are necessary for the website to function properly and cannot be switched off in our systems. They may include functions such as security, accessibility, form submissions, and website navigation.

Analytics Cookies
Analytics cookies help us understand how visitors use our website so we can improve functionality, content, accessibility, and overall visitor experience.

These tools may collect information such as:
Pages visited
Time spent on pages
Referral sources
Device/browser type
General geographic region
Website interactions

Examples may include services such as Google Analytics or similar analytics providers.

Advertising and Marketing Cookies
Advertising cookies may be used to help deliver tourism-related advertising and measure the effectiveness of marketing campaigns.

These technologies may be provided by advertising and social media partners and may track browsing activity across websites over time.

These tools may support:
Audience measurement
Advertising attribution
Campaign performance analysis
Limited remarketing or audience-building activities
Embedded Content and Third-Party Features

Our website may include embedded content and integrations from third parties, such as:
YouTube
Instagram
Facebook
Google Maps
Crowdriff
Event platforms
Booking or reservation tools

These third parties may collect information about your interaction with embedded content and may place cookies or similar technologies on your device.

We do not control third-party tracking technologies and encourage users to review the privacy policies of those providers.

Consent and Cookie Choices

Where required by applicable law, non-essential cookies and tracking technologies will only be activated after a user provides consent.

Users may:
Accept all cookies
Reject non-essential cookies
Customize cookie preferences
Users may also modify cookie preferences at any time through our cookie preference tools or browser settings.

Please note that disabling certain cookies may affect website functionality and user experience.

California Privacy Rights
If you are a California resident, you may have the following rights under the California Consumer Privacy Act (CCPA), as amended by the California Privacy Rights Act (CPRA):
The right to know what personal information we collect, use, disclose, share, or sell
The right to request access to personal information
The right to request deletion of personal information
The right to request correction of inaccurate personal information
The right to opt out of the sale or sharing of personal information
The right to limit the use of sensitive personal information, where applicable
The right not to receive discriminatory treatment for exercising privacy rights

To exercise your privacy rights, please contact us at:

Address: 300 E. Green St., Pasadena, CA 91101
Phone Number: (626) 795-9311
Email Address: info@visitpasadena.com

We may need to verify your identity before processing certain requests.

Sale or Sharing of Personal Information

Visit Pasadena does not sell personal information in exchange for monetary compensation.

However, certain website analytics, advertising, or social media technologies may be considered “sharing” under California law when information is used for cross-context behavioral advertising or advertising measurement purposes.

Sensitive Personal Information

We do not use or disclose sensitive personal information for purposes beyond those permitted under California law.

In limited situations, we may collect information related to accessibility or accommodation requests for events, meetings, or visitor services. This information is used solely for the purpose of providing requested accommodations and improving accessibility services.

Data Retention

We retain personal information only for as long as reasonably necessary to:
Fulfill the purposes described in this Privacy Policy
Provide requested services
Comply with legal obligations
Resolve disputes
Enforce agreements
Improve website operations and visitor experiences

Retention periods may vary depending on the type of information collected and the purpose for which it was collected.

Third-Party Service Providers

We may share information with trusted service providers that support our operations, including:
Website hosting providers
Analytics providers
Marketing and advertising partners
Event and registration platforms
CRM and email communication providers
Accessibility and customer support service providers

These providers are contractually obligated to use information only for authorized business purposes.

Accessibility and Accommodation Information

If users voluntarily provide information related to accessibility needs or accommodation requests, we use that information solely to:
Facilitate requested accommodations
Improve accessibility services
Support visitor and event experiences

We strive to limit collection of such information to what is reasonably necessary.

Do Not Track Signals

Some web browsers incorporate “Do Not Track” features. Because there is currently no industry-standard response mechanism, our website may not respond to all Do Not Track signals.

Users may still manage cookie preferences through our consent management tools.

Updates to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes in legal requirements, technology, business operations, or privacy practices.

When updates are made, we will revise the “Last Updated” date below.

Last Updated: May 6, 2026