Visit Pasadena uses cookies and similar technologies to operate the website, analyze website traffic and performance, personalize visitor experiences, and support marketing and advertising efforts. Some third-party technologies may collect information about website interactions, browser type, device characteristics, and browsing activity.

Users may manage their cookie preferences at any time through the cookie preference center or browser settings. Certain non-essential cookies, including analytics and advertising cookies, are activated only after user consent where required by applicable law.

Some third-party technologies, including analytics and support tools, may record interactions with website pages, such as clicks, scrolling activity, navigation behavior, and interactions with embedded content or chat features, to help improve website functionality and visitor experience.

Essential Cookies

These cookies are necessary for the website to function properly and cannot be switched off in our systems. They may include functions such as security, accessibility, form submissions, and website navigation.

Analytics Cookies

Analytics cookies help us understand how visitors use our website so we can improve functionality, content, accessibility, and overall visitor experience.

These tools may collect information such as:

• Pages visited
• Time spent on pages
• Referral sources
• Device/browser type
• General geographic region
• Website interactions

Examples may include services such as Google Analytics or similar analytics providers.

Advertising and Marketing Cookies

Advertising cookies may be used to help deliver tourism-related advertising and measure the effectiveness of marketing campaigns.

These technologies may be provided by advertising and social media partners and may track browsing activity across websites over time.

These tools may support:

• Audience measurement
• Advertising attribution
• Campaign performance analysis
• Limited remarketing or audience-building activities
• Embedded Content and Third-Party Features

Our website may include embedded content and integrations from third parties, such as:

• YouTube
• Instagram
• Facebook
• Google Maps
• Crowdriff
• Event platforms
• Booking or reservation tools

These third parties may collect information about your interaction with embedded content and may place cookies or similar technologies on your device.

We do not control third-party tracking technologies and encourage users to review the privacy policies of those providers.