Huntington Art Museum Exterior

Arts and Culture


Travel Trade

Pasadena is located less than 10 miles north of downtown Los Angeles and just minutes from Universal Studios and Hollywood.

Pasadena is ideal for mixing business with pleasure. Equal parts classic and contemporary, Pasadena is a thriving, forward-thinking hub of art, design and technological innovation, and the city has played a prominent role in the U.S. cultural landscape for well over a century. Travel trade have many enticements to include Pasadena on your next itinerary - the city’s iconic attractions, walkable entertainment districts and enchanting gardens.

Rewarding and enriching opportunities for “play” abound—from touring historic landmark estates and cinematic Southern Californian neighborhoods, to shopping the world-famous Rose Bowl Flea Market and going behind the scenes of NASA’s Jet Propulsion Laboratory. Add to the mix a colorful line-up of events and festivals, intimate art museums filled with masterpieces, a deliciously diverse culinary landscape, a robust menu of wellness experiences and easily accessible outdoor adventures.

Location is everything, too. Pasadena provides a peaceful base for exploring other Los Angeles neighborhoods and visiting Southern California’s top theme parks like Disneyland and Universal Studios Hollywood. When it comes to vacation time, Pasadena truly delivers the optimal return on investment. Invite your attendees to discover L.A.’s timeless, glittering gem.

CVB Services

Pasadena Convention & Visitors Bureau is the travel trade’s resource when planning a uniquely Pasadena experience. Our team is happy to assist in creating and developing itineraries specific to the needs of your clients. Our staff can assist you with the following:

  • Itinerary planning
  • Familiarization tours
  • Group hotel bookings
  • Transportation services

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Travel Trade