January 1, 2027 7:30 AM – 10:00 AM
Rose Parade VIP Experience
Overview
Celebrate New Year's morning with breathtaking views of the 138th Rose Parade from NOOR, right on the parade route in Pasadena. Choose balcony seating overlooking Colorado Boulevard or indoor seating, and enjoy a champagne brunch with a bagels and lox station, Belgian waffle station, specialty espresso bar and premium hosted bar. NOOR has added a second balcony this year, so more Platinum and Gold seats are available. Children welcome.
