• The Bloc Plaza
  • 700 S Flower St.
  • Los Angeles, CA 90017
  • Tuesday, December 31, 2019
  • A Celebration

    The Rose Bowl Bash is a family-friendly event that takes place in downtown Los Angeles and celebrates college football and the New Year. The event showcases games, school pep band performances, Rose Bowl Game merchandise, a beer garden and more.

    Dates & Times

    December 31, 2019 | 10:00 AM – 5:00 PM


    Valet parking and self-parking is available.


    Enter office and retail valet on Flower Street between 7th and 8th streets. As you are heading Southbound on the one-way Flower Street, the entrance to the garage will be on the left-hand side closer to 8th street. Head right down the ramp and follow signs to valet. Just at the bottom of the ramp, turn left and pull a ticket. Pull forward to a valet attendant.


    Enter office and retail self-parking via Flower Street between 7th and 8th streets. Follow signs to Self-Park and take the one-way helix up to floors 4 through 9. Pull a ticket, park and head to the elevators. Select “P” for Plaza Level and you will exit onto The Bloc retail stores and walk to Hope and 7th Street, Los Angeles.


    Go Metro

    7th Street Metro Station is about a block from Hope and 7th Street, Los Angeles.

    Plan your Trip with Metro

    Ride Share App

    Uber and Lyft offer on-demand black car and ride share services from Pasadena to the Los Angeles area. The services are available 24/7 via smartphone app. Prices vary based on demand.

    Pasadena Visitor Hotline

    If you have questions during your visit, you can speak to a live person by calling the Visitor Hotline at 877-793-9911 (outside of the US, +1 626-795-9311).

    Articles you may also be interested in:

    Rose Bowl Game—Spectator Guide

    Rose Parade—131 st Annual Spectator Guide

    Float Decorating



    Post Parade

  • Cost: Free
  • Venue Information

  • The Bloc Plaza
  • T: (213) 624-2891
  • Venue Website
  • Organizer Information

  • Tournament of Roses Association
  • T: (626) 449-4100
  • Organizer Website
  • Event Information

  • Event Website