Tournament of Roses Guide

Since 1890, Pasadena has hosted visitors from all over the world to celebrate the New Year with an action-packed event line up that feature colorful florals and sporting events. What once started as a celebration of the beautiful weather, vibrant winter blooms, chariot races, jousting, foot races and tug-of-war, has become an iconic American tradition experienced live in person, by hundreds of thousands, and broadcast to televisions across the globe.

The 135th Rose Parade presented by Honda and the 110th Rose Bowl Game presented by Capital One Venture X will be held January 1, 2024. The Tournament of Roses is surrounded by festive events across Pasadena, such as volunteer opportunities for float decorating, Bandfest, Floatfest, and Equestfest.

Nothing beats experiencing it all in person, so plan your family's New Year’s trip to Pasadena with this guide. If you need some extra help getting around, call our friendly Visitor Hotline.

Key Contacts for the Holiday Season

PASADENA VISITOR HOTLINE
300 E. Green St.
(877) 793-9911

VISIT PASADENA (VISITORS CENTER)
300 East Green St.
Pasadena, CA 91101
(626) 795-9311 | visitpasadena.com

PASADENA TOURNAMENT OF ROSES®
391 South Orange Grove Blvd.
Pasadena, CA 91184
(626) 449-4100 | tournamentofroses.com

SHARP SEATING
1737 E. Colorado Blvd., between Bonnie and Meredith Ave. (entrance in back)
Pasadena, CA 91106
(626) 795-4171 | sharpseating.com

ROSE BOWL STADIUM
1001 Rose Bowl Dr.
Pasadena, CA 91103
(626) 577-3100 | rosebowlstadium.com

CITY OF PASADENA CITIZEN HOTLINE
100 N. Garfield Ave.
Pasadena, CA 91101
(626) 744-7311 | cityofpasadena.net

Events