Float Decorating

Prior to their debut in the Rose Parade, floats receive their final preparations at Decorating Places. This special event offers a unique opportunity to preview the upcoming parade entries and take a behind-the-scenes look at how floats are made.

Experienced professionals and hardworking volunteers apply intricate natural and floral elements to the floats, while thousands of public guests tour the decorating facilities.

Decorating Places (Pre-Parade Float Viewing)

Rosemont Pavilion
700 Seco Street
Pasadena, CA 91103

*Brookside Pavilion
Lot I, South Side of Rose Bowl Stadium

*Second location added giving you access to view more parade entries!

Tickets & Reservations

Admission: $20 (Free for children 5 and under.)

Tickets must be purchased online at sharpseating.com. No cash or credit sales onsite.

Schedule

  • 12/28: 9:00 am – 5:00 pm (Last entry 4:00 pm)
  • 12/29: 11:00 am – 5:00 pm (Last entry 4:00 pm)
  • 12/30: 11:00 am – 6:00 pm (Last entry 5:00 pm)
  • 12/31: Closed to the public.

Event Details

Float Pre-Parade Viewing Details

Location and Parking

Float viewing will take place at Rosemont Pavilion, located at 700 Seco Street in Pasadena, CA. Parking is free and available on a first-come, first-served basis in various parking lots near the Rosemont Pavilion and Jackie Robinson Baseball Field. Please note that these parking lots are shared with other establishments within the Arroyo Seco Park area.

There is a designated Uber/Lyft drop off/pick up location within Parking Lot ‘H’ with the entrance located near the intersection of Seco Street and Rosemont Ave. Please DO NOT be dropped off or picked up at any other location within Arroyo Seco Park area due to heavy foot and vehicle traffic. In the event of rain the Uber/Lyft drop off/pickup location will be relocated.

Decorating Places is also accessible via the Metro Gold Line, Metro Bus and the Pasadena ARTS Bus Line. For detailed information, visit socaltransport.org.

Float Decorating Volunteer Opportunities

During the final stages of preparation, a variety of seeds, bark, fruits and vegetables, grasses and of course, flowers are being applied to the floats by experienced professionals as well as hard-working volunteers.

In most cases a 4-hour volunteer commitment is required. Most float builders have minimum age requirements, typically at least 13 years old to participate and must be accompanied by an adult. All volunteer decorators will be required to sign a waiver. Dress appropriately—float decorating can be messy, and you may get glue, paint and/or dirt on your shoes and clothing. Wear old clothes and comfortable close-toed shoes and bring a jacket as it can get cool in the evenings.

All volunteer decorating opportunities are organized directly by float builders and vary. Please visit each website for requirements, scheduling and how to sign-up to volunteer.

ARTISTIC ENTERTAINMENT SERVICES
700 Seco St., Pasadena, CA 91103
(626) 334-9388 | aescreative.com

FIESTA PRODUCTIONS INC.
16016 Avenida Padilla, Suite #A, Irwindale, CA 91702
(323) 428-1100 | fiestaproductions.com

PHOENIX DECORATING COMPANY
Rose Float Plaza South, 5400 Irwindale Ave., Irwindale, CA 91706
(626) 793-3174 | phoenixdeco.com

BURBANK TOURNAMENT OF ROSES
123 W. Olive Ave., Burbank, CA 91502
(818) 840-0060 | burbankrosefloat.com

CAL POLY UNIVERSITIES
rosefloat.org

DOWNEY ROSE FLOAT ASSOCIATION
13030 Erickson Dr., Downey, CA 90241
downeyrose.org

LA CANADA-FLINTRIDGE TOURNAMENT OF ROSES ASSOCIATION
4524 Hampton Rd., La Canada Flintridge, CA 91011 (Foothill Blvd. & Hampton Rd.)
(818) 790-3818 | lcftra.org

SIERRA MADRE ROSE FLOAT ASSOCIATION
587 E. Sierra Madre Blvd., Sierra Madre, CA 91024 (behind the tennis court at Sierra Vista Park)
(626) 355-7005 | smrosefloat.org

SOUTH PASADENA TOURNAMENT OF ROSES ASSOCIATION
435 Fair Oaks Ave., South Pasadena, CA 91030
Behind the War Memorial Building | [email protected] | sptor.org

Key Contacts

Tournament of Roses
391 S. Orange Grove Blvd.
(626) 449-4100
tournamentofroses.com

Sharp Seating Co.
1737 E. Colorado Blvd.
(In the back)
(626) 795-4171
sharpseating.com

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