Here’s everything you need to know about an American treasure, the New Year’s extravaganza surrounding the 138th Rose Parade® and the 113th Rose Bowl Game®.
Since 1890, Pasadena has hosted visitors from all over the world to celebrate the New Year with an action-packed event line up that feature colorful florals and sporting events. What once started as a celebration of the beautiful weather, vibrant winter blooms, chariot races, jousting, foot races and tug-of-war, has become an iconic American tradition experienced live in person, by hundreds of thousands, and broadcast to televisions across the globe.
The 138th Rose Parade® presented by Honda and the 113th Rose Bowl Game® presented by Prudential will be held January 1, 2027. The Tournament of Roses is surrounded by festive events across Pasadena, such as volunteer opportunities for float decorating, Bandfest, Floatfest, and Equestfest.
Nothing beats experiencing it all in person, so plan your family's New Year’s trip to Pasadena with this guide. If you need some extra help getting around, call our friendly Visitor Hotline at (877) 793-9911.
Buy tickets for the 2027 Rose Parade and related events Sharp Seating now!
Pasadena Visitor Hotline
General Questions on Rose Parade, Rose Bowl Game, Floatfest, Bandfest, Equestfest, parking, directions, and things to do in Pasadena.
(877) 793-9911
visitpasadena.com
Sharp Seating Company (The official ticketing partner of the Tournament of Roses)
Ticket Questions on Rose Parade, Equestfest, Bandfest and Rose Parade Parking. For all questions on purchasing, refunds, credit card issues reach out to Sharp Seating.
1737 E. Colorado Blvd., between Bonnie and Meredith Ave. (enter in back)
(626) 795-4171
sharpseating.com
Police Department
911: For life-threatening emergencies
(626) 744-4241: For non-emergency matters, including activity you believe to be suspicious
Best Annual Events, Celebrations, and Festivals in Pasadena
Pasadena knows how to throw a party, and its annual events are the talk of the town. Whether you're a local or a visitor, there are plenty of music festivals, food festivals, and city-wide celebrations to go around. Don't worry, we'll start with the granddaddy of them all – the Pasadena Tournament of Roses Parade.
Outdoor Dining Directory
Alfresco dining where diners can soak in the sun alongside some of the region’s most tantalizing cuisine
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Pasadena is known for its abundance of renowned cultural institutions, many within walking distance of one another.
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Shopping in Pasadena is a popular recreational activity, count it in as sightseeing, catching up with friends, or treasure hunting.
