Small Business Saturday Takeover

When your travels take you to Pasadena this shopping and holiday season, visit our small shops and get a taste of the local flavor! Every time you grab a coffee from a neighborhood brewer or buy a gift from a local shop, you're getting an authentically Pasadena experience. #ShopPasadena

The City of Pasadena and Visit Pasadena proudly host an annual citywide holiday shopping campaign to shine a spotlight on the small businesses that make Pasadena the charming and multicultural place that it is. Make the choice to shop Pasadena this holiday season and explore the unique and independent shops Pasadena has to offer. There's something incredibly special about finding that one-of-a-kind gift that you can't find anywhere else.

To promote everything Pasadena's neighborhoods have to offer, visit one of the welcome kiosks to grab a canvas shopping tote to carry all your wonderful finds. Shopping totes are available on a first come, first serve basis and free for shoppers.