Celebrate Diversity
Pasadena is full of diverse backgrounds, cultures, and history. Get to know our community by supporting unique, local businesses with experiences and stories to tell.
Pride Month takes place in June every year, but protecting, respecting, and supporting the LGBTQIA community happens...
Discover the following AAPI-owned businesses to celebrate AAPI Heritage Month and support throughout the year.
Now, more than ever, it's important to support our local businesses, especially in the Black community.
As Pasadena celebrates Women's History Month, we encourage visitors to support local woman-owned businesses.
It's important to support Latino- and Latina-owned businesses, not just during Hispanic Heritage Month, but all year...