Pasadena is full of diverse backgrounds, cultures, and history. Get to know our community by supporting unique, local businesses with experiences and stories to tell.
LGBTQ-Owned
Pride Month takes place in June every year, but protecting, respecting, and supporting the LGBTQIA+ community happens every single day in Pasadena. Help us bring awareness and love to our local LGBTQ-Owned businesses by shopping and dining locally.
Support AANHPI-Owned Businesses
Discover the following AANHPI-owned businesses to celebrate Asian American and Native Hawaiian/Pacific Islander (AANHPI) Heritage Month and support throughout the year.
Support Black-Owned Businesses
Now, more than ever, it's important to support our local businesses, especially in the Black community.
Woman-Owned
As Pasadena celebrates Women's History Month, we encourage visitors to support local woman-owned businesses.
Hispanic and Latino-Owned
It's important to support Hispanic-, Latino- and Latina-owned businesses, not just during Hispanic Heritage Month, but all year round.
Best Annual Events, Celebrations, and Festivals in Pasadena
Pasadena knows how to throw a party, and its annual events are the talk of the town. Whether you're a local or a visitor, there are plenty of festivals and city-wide celebrations to go around. Don't worry, we'll start with the granddaddy of them all – the Pasadena Tournament of Roses Parade.
Outdoor Dining Directory
Alfresco dining where diners can soak in the sun alongside some of the region’s most tantalizing cuisine
Memorable Museums
Pasadena is known for its abundance of renowned cultural institutions, many within walking distance of one another.
Shopping in Pasadena
Shopping in Pasadena is a popular recreational activity, count it in as sightseeing, catching up with friends, or treasure hunting.
