Support Latino- & Latina-Owned Businesses

It's important to support Latino- and Latina-owned businesses, not just during Hispanic Heritage Month, but all year round. These entrepreneurs are vital to our economy and communities, providing unique goods and services that reflect their culture and traditions. By supporting these businesses, you are not only helping to sustain their livelihoods but also contributing to the diversity and vibrancy of our society.


Amara Chocolate and Coffee

Amara Chocolate and Coffee is a Venezuelan café specializing in coffee, arepas, cachapas, and Spanish churros. They offer unique Venezuelan flavors. A full...


Anaya’s Restaurant

Authentic Mexican Cuisine. Located in the Playhouse Village, is Anaya’s Restaurant. Anaya’s serves authentic flavors of Mexico in Pasadena. Guests can enjoy...


Cervecería Del Pueblo

Cervecería Del Pueblo is an independent brewery with a tasting room and Mexican eatery in Pasadena. The small production craft brewery specializes in...

Deluxe 1717 middle eastern inspired salmon in Pasadena, CA.

Deluxe 1717

From long time Pasadena chef and caterer Onil Chibás, Deluxe 1717 is a warm and welcoming eatery offering New American cuisine interwoven with ingredients from...

Dos Besos Paella

Dos Besos

Dos Besos is a charming Spanish tapas and paella restaurant in Old Pasadena, focusing on the coastal cooking of Valencia, a port city in Southern Spain. The...


Drips Cheesecake

Drips Cheesecake is the first brand in the United States to specialize in chocolate-dipped cheesecake. They bake every single cheesecake using an original...

El Cholo mexican

El Cholo Café

Authentic and Traditional Mexican Food. El Cholo restaurants feature authentic and traditional Mexican dishes, many of which have come from family recipes...

El Metate Cafe mexican food

El Metate Café

El Metate Café. El Metate Café is an family-owned authentic Mexican sit-down café located in the Playhouse Village. It is great for breakfast, lunch and...


Jones Coffee Hut

Along historic Route 66 where the Arroyo Parkway extends into city streets, this teal hut with vivid folk art sits perched in a convenient spot right before...


La Chula Cafe

La Chula Café is a 1st generation Latina-owned pop up coffee shop inside Pasadena Roots. Hailing from Guatemala, the Alvarado family opened a mobile plant shop...

Additional Latinx-Owned Businesses You Can Support:

  • Yuca's
  • Mercadito Monarca
  • Pasadena Embroidery

If you are a small business in Pasadena and wish to be included in this list, please reach out to us via email at