Hispanic and Latino-Owned

It's important to support Hispanic-, Latino- and Latina-owned businesses, not just during Hispanic Heritage Month, but all year round. These entrepreneurs are vital to our economy and communities, providing unique goods and services that reflect their culture and traditions. By supporting these businesses, you are not only helping to sustain their livelihoods but also contributing to the diversity and vibrancy of our society.

If you are a small business in Pasadena and wish to be included in this list, please reach out to us via email at marketing@visitpasadena.com.

Amara Chocolate and Coffee is a Venezuelan café specializing in coffee, arepas, cachapas, and Spanish churros. They offer unique Venezuelan flavors. A full...

Peruvian Comfort Food. Bodegon No.69 is a Peruvian restaurant specializing in Peruvian comfort food. Their mission is to bring Grandma's best-loved recipes...

Chamo Venezuelan Cuisine is a casual, family-owned restaurant that offers the Venezuelan cuisine staple: The World Famous Arepas. The restaurant is ideal for...

From long time Pasadena Chef and caterer Onil Chibás, Deluxe 1717 is a warm and welcoming eatery offering New American cuisine interwoven with ingredients from...

Located East of 210 Freeway and a few minutes from Colorado Blvd in Pasadena, husband-and-wife-owned Dena Burgers offers a blend of Mexican and American...

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Dos Besos is a cozy Spanish tapas and paella restaurant in Old Pasadena, focusing on the coastal cooking of Valencia, a port city in Southern Spain. The...

El Metate Café. El Metate Café is an family-owned authentic Mexican sit-down café located in the Playhouse Village. It is great for breakfast, lunch and...

Old Pasadena's Neighborhood Gem. Holy Saints opened in May 2023 and is owned by Chef Daniel and partner Stephanie, a husband-and-wife team. As a small...

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It was 100 years ago that Jesucita Mijares fled the revolution in Mexico, searching for a new life for her family. After settling in Pasadena, she opened a...

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Mercadito Monarca is a women-owned, family-run local retailer that carries unique handmade gifts that include apparel, home decor, jewelry, art, etc. The shop...

Latina-owned wine store and wine bar "Wine, dine and theatrics" - Beverly Press & Park Labrea News Monopole by Wine RX, a wine bar in the Playhouse Village...

Neon Retro Arcade is a "new" entertainment concept that celebrates the history of video games. Proudly featuring 40+ classic arcade games and pinball machines...