Celebrate Hispanic and Latino Heritage Month
Join the vibrant events happening across the city and discover Hispanic and Latino-owned businesses in Pasadena.
In Pasadena, Hispanic and Latino Heritage Month in September and October is a city-wide celebration of the quintessential Southern Californian communities that enrich our community's past, present, and future.
Latino Heritage Festival
In early October, celebrate the rich diversity of Latin American culture at the Annual Latino Heritage Parade & Festival. The free family-friendly festival provides a meaningful opportunity to celebrate culture and community. There will be lively performances, activities, an artisan marketplace, and local Latin American food vendors.
Día De Los Muertos
The city of Pasadena's Parks, Recreation and Community Services department hosts a vibrant celebration of the cherished centuries-old tradition on Día de Los Muertos, the Day of the Dead. The event features captivating dance performances, creative arts and crafts, delicious food offerings, and the beautifully adorned "ofrendas," all designed to pay tribute to the lives of our departed loved ones.
Community Events and Activities
Celebrate Hispanic and Latino Heritage month with special events and activities for all ages!
Support Hispanic and Latino-Owned Businesses
Visiting and supporting Hispanic and Latino-owned businesses is a meaningful way to embrace cultural diversity and contribute to the vibrancy of our local communities. Explore this list of Hispanic and Latino-Owned Businesses.