The Pasadena Center Operating Company is a nonprofit corporation 501(c)(4) formed by the City of Pasadena to manage the Pasadena Convention Center.
The Pasadena Center Operating Company is a nonprofit corporation 501(c)(4) formed by the City of Pasadena to manage the Pasadena Convention Center, the Pasadena Civic Auditorium, Visit Pasadena, and the Pasadena Ice Skating Center.
The PCOC was one of the first independent non-profit organizations in the US to combine its facility operations and destination marketing efforts.
The PCOC is governed by a 15 member board of directors. The board includes eight members at large, each of whom live in the city; four general managers of the major hotels in Pasadena; an economic interest representative; a city council member; a designee from the city manager’s office; a designee from the Tournament of Roses Association.
The PCOC is funded by earned revenue from its facilities, proceeds from a tourism business improvement district that is funded by a hotel/motel assessment, and a portion of the hotel/motel transient occupancy tax.
The mission of the Pasadena Center Operating Company (PCOC) is to promote Pasadena as a meeting and travel destination in an effort to maximize economic impact through the development of meetings, conventions, entertainment events and tourism by providing professionally managed facilities and first-class service.
The vision for the PCOC is for Pasadena to be the premier “West Coast destination” for conventions, tradeshows, conferences, and leisure travelers.
Developed by Pasadena lodging businesses and the Pasadena Center Operating Company (PCOC), the Pasadena Tourism Business Improvement District (PTBID) is an assessment district proposed to provide specific benefits to payors, by funding marketing and sales promotion efforts for assessed businesses.
Best Annual Events, Celebrations, and Festivals in Pasadena
Pasadena knows how to throw a party, and its annual events are the talk of the town. Whether you're a local or a visitor, there are plenty of music festivals, food festivals, and city-wide celebrations to go around. Don't worry, we'll start with the granddaddy of them all – the Pasadena Tournament of Roses Parade.
Outdoor Dining Directory
Alfresco dining where diners can soak in the sun alongside some of the region’s most tantalizing cuisine
Memorable Museums
Pasadena is known for its abundance of renowned cultural institutions, many within walking distance of one another.
Shopping in Pasadena
Shopping in Pasadena is a popular recreational activity, count it in as sightseeing, catching up with friends, or treasure hunting.
