Pasadena Tourism Business Improvement District (PTBID)
Developed by Pasadena lodging businesses and the Pasadena Center Operating Company (PCOC), the Pasadena Tourism Business Improvement District (PTBID) is an assessment district proposed to provide specific benefits to payors, by funding marketing and sales promotion efforts for assessed businesses. This approach has been used successfully in other destination areas throughout the country to provide the benefit of additional room night sales directly to payors. The PTBID was initially formed in 2003 pursuant to the Property and Business Improvement Area Law of 1989 (’89 Law) and converted in 2018 pursuant to the Property and Business Improvement District Law of 1994 (’94 Law) for a five (5) year term. PCOC and Pasadena lodging businesses now wish to renew the PTBID for a ten (10) year term.