Travel Trade

Pasadena is located less than 10 miles north of downtown Los Angeles and just minutes from Universal Studios and Hollywood.

With charming historic buildings, beautiful gardens, and plenty of California sunshine, Pasadena is the perfect place to unwind and explore. Discover a destination that blends Old World elegance with modern vibrancy. Pasadena offers your clients the best of Southern California—iconic attractions, world-class dining, and a walkable cityscape—all just 10 miles from downtown LA. From the legendary Rose Bowl to picturesque streets lined with boutique shops and art galleries, Pasadena delivers unforgettable individual and group experiences with ease and style.

Rewarding and enriching opportunities for “play” abound—from touring historic landmark estates and cinematic Southern Californian neighborhoods, to shopping the world-famous Rose Bowl Flea Market and going behind the scenes of NASA’s Jet Propulsion Laboratory. Add to the mix a colorful line-up of events and festivals, intimate art museums filled with masterpieces, a deliciously diverse culinary landscape, a robust menu of wellness experiences and easily accessible outdoor adventures.

Location is everything, too. Pasadena provides a peaceful base for exploring other Los Angeles neighborhoods and visiting Southern California’s top theme parks like Disneyland and Universal Studios Hollywood. When it comes to vacation time, Pasadena truly delivers the optimal return on investment. Invite your attendees to discover L.A.’s timeless, glittering gem.

Destination Services

Visit Pasadena is the travel trade’s resource when planning a uniquely Pasadena experience. Our team is happy to assist in creating and developing itineraries specific to the needs of your clients. Our staff can assist you with the following:

  • Itinerary planning
  • Familiarization tours
  • Group hotel bookings
  • Transportation services

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Travel Trade Resources

Media Assets

Visit Pasadena's media asset library holds photos and videos of special events, restaurants, hotels, historic landmarks, and attractions throughout the city. Additional images can be procured upon request.

Asset Library