Authentically Yours, Pasadena

Shop Small, Dine Local

Authentically Yours, Pasadena

When your travels take you to Pasadena this shopping and holiday season, visit our small shops and get a taste of the local flavor! Every time you grab a coffee from a neighborhood brewer or buy a gift from a local shop, you're getting an authentically Pasadena experience. #ShopPasadena

The City of Pasadena and Visit Pasadena have launched the "Authentically Yours, Pasadena" campaign to shine a spotlight on the small businesses that make Pasadena the charming and multicultural place that it is. Make the choice to shop local this holiday season and explore the unique and independent shops Pasadena has to offer. There's something incredibly special about finding that one-of-a-kind gift that you can't find anywhere else. #ShopPasadena

To promote everything Pasadena's neighborhoods have to offer, visit one of the welcome kiosks to grab an Authentically Pasadena canvas shopping tote to carry all your wonderful finds. Shopping totes are available on a first come, first serve basis and free for shoppers.

Welcome Station Locations

Civic Center Area

Frenchifornia
247 E. Colorado Boulevard

College Commercial Area

Daisy Mint
1218 E. Colorado Blvd.

Bubble Puff & Tea

1543 E. Colorado Blvd.

East Washington Commercial Area

Lavender & Honey
1383 E. Washington Blvd.

Southern Roots Gifts
1387 E. Washington Blvd.

Sidecca
1389 E. Washington Blvd.

Hastings Commercial Area

Good Luck Wine Shop
3225 E. Foothill Blvd.

Han’s Beauty Shoppe
3644 Foothill Blvd.

HeArt (South Fair Oaks Health & Arts Commercial Area)

Jones Coffee Roasters
693 S. Raymond Ave.

April Blooms
14 E. Bellevue Dr.

Cervecería Del Pueblo
141 W. Bellevue Dr., Suite 100

Lamanda Commercial Area

Colores de Mexico
2493 E. Colorado Blvd.

My Pet Garden
2245 E. Colorado Blvd.

Lincoln Commercial Area

Highlight Coffee
2071 Lincoln Ave.

Semolina Artisanal Pasta
1976 Lincoln Ave.

North Lake Commercial Area

Roma Market
918 N. Lake Ave.

Pasadena Roots
867 E. Washington Blvd.

Old Pasadena

Lather
40 W. Colorado Blvd.

MAUM General Store
13 Douglas Alley

Neon Retro Arcade
28 S. Raymond Ave.

Homage
100 N. Fair Oaks Ave.

Playhouse Village

Mercadito Monarca
696 E. Colorado Blvd., Suite 19

Banter & Bliss Candle Co.
450 E. Colorado Blvd.

Vroman's Bookstore
695 E Colorado Blvd

South Lake Avenue DISTRICT

The Bee Cottage
496 S. Lake Ave.

Float Pasadena
380 S. Lake Ave.

Walnut Commercial Area

Pasadena Cyclery
1670 E. Walnut St.

Business Participation Options


The City and Visit Pasadena will extend the reach of business postings by reposting all campaign-related messages from businesses onto our accounts throughout the holiday season.


Social Media Takeover

Businesses can participate in the “Authentically Yours” holiday shopping campaign by joining Instagram Takeovers on Saturday, November 26th. Campaign graphics are available below for download.

Graphic Overlay

Businesses can also apply a graphic overlay to their own business photos and post them to social media throughout the entire holiday season.

For assistance with applying the graphic overlay, send your photo and an email request marketing@visitpasadena.com.

Postcard Message

Businesses can fill out a postcard with a message of gratitude to the community and post it to social media. Postcards will be provided to any business that requests one.

Print Your Gratitude Card