From Pasadena, With Love

An an expression of gratitude, you can win prizes for supporting local businesses in Pasadena. From Pasadena, with love


Choose to shop local this holiday season and you could win big. The City of Pasadena and Pasadena Convention and Visitors Bureau have launched the "From Pasadena, With Love" to give gifts of gratitude to those who continue to support our local businesses. From exclusive Pasadena merch, to cash prizes, and exclusive experience, every shopper is a winner.


Beginning with Small Business Saturday (November 27, 2021) through December 24, 2021, those who visit one of the various welcome locations across 13 Pasadena districts will receive an opportunity to win Pasadena branded merchandise and experiential gifts (See below for a list of locations.)


Gifts range from custom enamel pins and totes to museum admissions, music festival passes and Rose Parade tickets. Prizes are distributed on a first-come, first-served basis.

Welcome Station Locations Map

Welcome Station Locations

Civic Center Area

300 East Colorado Boulevard Suite 157

247 East Colorado Boulevard

College Commercial Area

Dot & Dough
1731 East Colorado Boulevard

Lucky Baldwin's
1770 East Colorado Boulevard

East Washington Commercial Area

1389 East Colorado Boulevard

Southern Roots
1387 East Washington Boulevard

Fair Grove Commercial Area

Blvd Nursery
170 East Orange Grove Boulevard

El Dorado
140 East Orange Grove Boulevard

Hastings Commercial Area

Pasadena Sandwich Company
259 Sierra Madre Villa Ave., Suite 102

Vromans Bookstore
3729 East Foothill Boulevard

HeArt (South Fair Oaks Health & Arts Commercial Area)

Cerveceria de Pueblo
141 West Bellevue Drive, Suite 100

Jones Coffee Roasters
693 South Raymond

Lamanda Commercial Area

Plate 38
2361 East Colorado Boulevard

Rosebud Café
2302 East Colorado Boulevard

Lincoln Commercial Area

Highlight Coffee
2071 Lincoln Avenue

North Lake Commercial Area

Kathleen’s Restaurant
595 North Lake Avenue

Polkatots Cupcakes
720 North Lake Avenue

Old Pasadena

100 North Fair Oaks

17 East Colorado Boulevard

Neon Retro Arcade
28 South Raymond

Playhouse Village

Lêberry Bakery & Donut
445 East Colorado Boulevard

Mercadito Monarca Cultural Arts Gift Shop
696 East Colorado Boulevard, Suite 19

Vroman’s Bookstore
695 East Colorado Boulevard

South Lake Avenue

Float Coffee Shop
380 South Lake Avenue Suite 106

Ten Thousand Villages
567 South Lake Avenue

Walnut Commercial Area

Pasadena Cyclery
1670 East Walnut Street

List of Prizes

Tickets: Rose Parade, Cruel World Music Festival Passes, Just Like Heaven Music Festival Passes, Kidspace Children’s Museum Family Packs, Pasadena Playhouse Theater

Hotel: Courtyard Marriott Hotel Stay, Langham Huntington, Pasadena Chuan Spa Gift Certificate

Gift Certificates:
Gale’s Italian Restaurant, Cerveceria Del Pueblo, Coffee & Plants, El Dorado, Elisa B, Float Pasadena, Homage, Koko’s Mediterranean Café, Lucky Baldwins, Pasadena Antique Mall, Love Bug & Me, Mercadito Monarca, Remainders Creative Reuse, Walker/Viden Luxury Consignment, April Blooms, Pasadena Sandwich Company

Merchandise & Services:
Jones Coffee Roasters, Kidspace Children’s Museum, Monica Linda Photography, GLOW Beauty, Spenga Pasadena, Stride Pasadena, Roscoe’s House of Chicken N Waffles, Local Power Washers, The Soap Kitchen


The City and Visit Pasadena will extend the reach of business postings by reposting all campaign-related messages from businesses onto our accounts throughout the holiday season.

Social Media Takeover

Businesses can participate in the “From Pasadena, With Love” holiday shopping campaign by joining Instagram Takeovers on Saturday, November 27th, and Thursday, December 9th. Campaign graphics are available below for download.

Graphic Overlay

Businesses can also apply a graphic overlay to their own business photos and post them to social media throughout the entire holiday season.

For assistance with applying the graphic overlay, send your photo and an email request

Postcard Message

Businesses can fill out a 6x9 sized postcard with a message of gratitude to the community and post it to social media. Postcards will be provided to any business that requests one.