"No Rose-Colored Glasses Needed” Gives Meeting Planners A Pasadena State of Mind
Pasadena, California - Visit Pasadena has launched an integrated digital marketing campaign, titled “No Rose-Colored Glasses Needed,” to inspire meetings, conventions, events, and business travel in Pasadena. Launched in January of this year, the campaign uses data-driven strategies to reach meetings professionals in target markets across key industry verticals to increase awareness of Pasadena as a premiere meetings destination and to boost mid-week occupancy.
“We designed this campaign to ensure Pasadena is top of mind for meetings industry professionals in a competitive marketplace,” said Kristin McGrath, Executive Director of Visit Pasadena. “We are proud to showcase how Pasadena really delivers with centrally located hotels and iconic venues that give business travelers a walkable downtown, world-class cultural institutions, and a melting pot of culinary experiences.”
Utilizing data from leading travel industry researchers, the "No Rose-Colored Glasses Needed” campaign targets key audiences through social media, display ads, and email marketing. It is also supported by in-person visuals and messaging at lead generating trade shows, such as this month’s PCMA’s Destination Showcase.
The Pasadena Convention Center and Civic Auditorium recently had the NAACP Image Awards and AlienCon. America’s Got Talent Auditions Season 18 will return from March 24 through April 12. For more information, visit http://pasadenacenter.com.
About Visit Pasadena
The Pasadena Convention & Visitors Bureau (Visit Pasadena) is a non-profit marketing organization dedicated to promoting Pasadena as a leading meeting, convention and leisure travel destination. It is responsible for the sales and marketing efforts to attract meetings, conventions, events, and leisure travel. Through the impact of travel, Visit Pasadena enhances the local economy for the well-being of the community. For more information, go to www.visitpasadena.com. Follow us on Instagram and Facebook at @VisitPasadena.