Kristin McGrath, CDME joins Visit Pasadena as Executive Director

April 26, 2022
Kristin McGrath Headshot

Pasadena, CA (April 25, 2022) – Pasadena Convention & Visitors Bureau (Visit Pasadena) welcomes destination marketing veteran Kristin McGrath as the organization’s new Executive Director.

“We are delighted to welcome Kristin McGrath as the new Executive Director of Visit Pasadena,” said Michael Ross, CEO of the Pasadena Center Operating Company, which oversees the Pasadena Convention & Visitors Bureau, Convention Center and Civic Auditorium. “Kristin has the experience and ability to lead the organization through the tourism recovery and into the future. She’ll be a great asset for the city as we continue to promote Pasadena as a world class destination.”

McGrath steps into the role of Executive Director at a critical time as the tourism industry rebuilds from COVID. In this role, McGrath will function as the chief administrative officer for the Pasadena Convention & Visitors Bureau and be responsible for its management, organizational development, planning and direction.

“Pasadena is such a beautiful destination, “said Kristin McGrath. “The vibrant downtown coupled with an exceptional convention center set Pasadena apart. I’m thrilled to join the team at this exciting time.”

McGrath brings over 20 years in the tourism industry, specializing in destination management, sales and marketing. For the past five years, she served as the Vice President of Sales, Services & Sports at Visit Albuquerque. Prior, McGrath served as Vice President of Sales & Services at the Richmond Region Tourism and Vice President of Sales & Services at Providence Warwick Convention & Visitors Bureau. She also held positions at Westin Copley Place Boston and the Greater Boston Convention & Visitors Bureau.

McGrath is a graduate of Emmanuel College in Boston and is a Certified Destination Management Executive (CDME). She is active in Destinations International and currently serves as a Board Member of the Certified Destination Management Executive Program and the Professional Development Committee.

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The Pasadena Convention & Visitors Bureau is a non-profit marketing organization dedicated to promoting Pasadena as a leading meeting, convention and leisure travel destination. For more information, go to Follow us on Instagram and Facebook at @VisitPasadena.


Visit Pasadena Contact:

Christine Susa
Director of Marketing & Communications