“Authentically Yours, Pasadena”

PASADENA, Calif.—The City of Pasadena and Visit Pasadena have announced this year’s holiday season campaign, “Authentically Yours, Pasadena,” to celebrate small and independent local businesses. The campaign kicks off on Small Business Saturday, Nov. 26, with welcome stations at small businesses across the city to inspire visitors and community members to shop small and dine local. Welcome stations will be stocked with canvas shopping totes, gifted on a first-come, first-served basis.

“Pasadena is lucky to have so many wonderful locally-owned shops and eateries that make this city a beloved gathering place for celebrations, special events, and seasonal festivities,” said Kristin McGrath, executive director of Visit Pasadena. “During this joyful season, we encourage visitors and our Pasadena community to support local talented makers and curators. Come experience Pasadena’s authentic, local flavor while shopping for gifts and dining out.”

“The ‘Authentically Yours, Pasadena’ campaign amplifies the people, places and great finds that give Pasadena its vibrancy and personal flavor,” said David Klug, City of Pasadena’s economic development director. “Shop small and dine local to discover the special connections and one-of-a-kind treasures found only when you #ShopPasadena.”

Welcome Station Locations

Civic Center Area
FrenchiFornia, 247 E. Colorado Blvd.

College Commercial Area
Daisy Mint, 1218 E. Colorado Blvd.
Bubble Puff & Tea, 1543 E. Colorado Blvd.

East Washington
Lavender & Honey, 1383 E. Washington Blvd.
Southern Roots Gifts, 1387 E. Washington Blvd.
Sidecca, 1389 E. Washington Blvd.

Hastings Commercial Area
Good Luck Wine Shop, 3225 E. Foothill Blvd.
Han’s Beauty Shoppe, 3644 Foothill Blvd.

HeArt (South Fair Oaks Health & Arts Commercial Area)
Jones Coffee Roasters, 693 S. Raymond Ave.
April Blooms, 14 E. Bellevue Dr.
Cervecería Del Pueblo, 141 W. Bellevue Dr., Suite 100

Lamanda Commercial Area
Colores de Mexico, 2493 E. Colorado Blvd.
My Pet Garden, 2245 E. Colorado Blvd.

Lincoln Commercial Area
Highlight Coffee, 2071 Lincoln Ave.
Semolina Artisanal Pasta, 1976 Lincoln Ave.

North Lake Commercial Area
Roma Market, 918 N. Lake Ave.
Pasadena Roots, 867 E. Washington Blvd.

Old Pasadena
Lather, 40 W. Colorado Blvd.
MAUM General Store, 13 Douglas Alley
Neon Retro Arcade, 28 S. Raymond Ave.
Homage, 100 N. Fair Oaks Ave.

Playhouse Village
Mercadito Monarca, 696 E. Colorado Blvd., Suite 19
Banter & Bliss Candle Co., 450 E. Colorado Blvd.
Vroman's Bookstore, 695 E. Colorado Blvd.

South Lake Avenue
The Bee Cottage, 496 S. Lake Ave.
Float Pasadena, 380 S. Lake Ave.

Walnut Commercial Area
Pasadena Cyclery, 1670 E. Walnut St.

For more information about the “Authentically Yours, Pasadena” holiday shopping campaign, visit www.visitpasadena.com/shoplocal.

About the Pasadena Convention & Visitors Bureau
The Pasadena Convention & Visitors Bureau is a nonprofit marketing organization dedicated to promoting Pasadena as a leading meeting, convention and leisure travel destination. With over 650 restaurants—more per capita than New York City—for guests to enjoy, including shopping and entertainment, Pasadena offers something for everyone. For more information about planning a trip to Pasadena, contact the Pasadena Convention & Visitors Bureau at (800) 307-7977 or visit www.visitpasadena.com. Follow us on Instagram and Facebook at @VisitPasadena.

About the City of Pasadena
Stay connected to the City of Pasadena! Visit us online at www.cityofpasadena.net; follow us on Twitter at @PasadenaGov, and Instagram and Facebook at @CityOfPasadena; or call the Citizen Service Center during business hours, Monday through Friday at (626) 744-7311.


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NEWS MEDIA CONTACTS:
Lisa Derderian, Pasadena Public Information Officer, City Manager’s Office, (626) 744-4755, lderderian@cityofpasadena.net
Anna Yan, Communications Manager, Pasadena Convention & Visitors Bureau, (626) 817-5606, ayan@visitpasadena.com