Celebrate Hispanic and Latino Heritage Month

In Pasadena, Hispanic and Latino Heritage Month in September and October is a city-wide celebration of the quintessential Southern Californian communities that enrich our community's past, present, and future. Join in on the vibrant events happening across the city and enjoy the brilliant flavors of Hispanic and Latino-owned businesses.

Latino Heritage Parade and Festival

On Saturday, September 16, the 25th Annual Latino Heritage Parade and Festival returns to celebrate the remarkable achievements of Latinos in the United States. Attracting over 2,000 spectators, the parade and festival begins at the intersection of Los Robles Avenue and Buckeye Street. The parade culminates with a festival in front of Pasadena City Hall, featuring live entertainment, booths, free children's activities, food for purchase, and more.

El Clásico de México

The long-awaited Clásico de México will arrive at the iconic Rose Bowl Stadium on October 15th marking the conclusion of Hispanic Heritage Month. This friendly soccer match, considered the biggest in the continent, is an annual fixture in the U.S. and is expected to be the largest Mexican-themed celebration in the United States this year. Beyond soccer, the event includes cultural and entertainment activities leading up to the match, culminating in a day-long Fan Fest on game day featuring live music, traditional cuisine, appearances by legendary players from both teams, mascots, and more, making it a comprehensive celebration of Mexican culture.

Dia De Los Muertos

On Friday, October 27, the Armory Center for the Arts and the Pasadena Community Job Center, along with the Parks, Recreation, and Community Services Department, will host a vibrant celebration of the cherished century-old tradition of Dia de los Muertos, the Day of the Dead. The event will feature captivating dance performances, creative arts and crafts, delicious food offerings, and the beautifully adorned "ofrendas," all designed to pay tribute to the lives of our departed loved ones.

Community Events and Activities

The City of Pasadena is commemorating Hispanic and Latino Heritage month by celebrating the histories, cultures, and contributions of Americans whose ancestors came from Spain, Mexico, the Caribbean and Central and South America with a wide variety of programming, including a free parade, festivals, events, a movie night, and activities for all ages.

Arts & Culture

Latino Heritage Parade and Festival. The Latino Heritage Parade and Festival celebrates the remarkable achievements...

Support Hispanic-Owned Businesses

Visiting and supporting Hispanic and Latino-owned businesses is a meaningful way to embrace cultural diversity and contribute to the vibrancy of our local communities. Explore this list of Hispanic and Latino-Owned Businesses.


Taco Libre


Taco Libre brings the best traditions of Mexican food to California. Everything is made in house everyday with the highest quality ingredients and procedures....


Tacos 1986


Tijuana style tacos with fresh handmade tortillas... enough said! Everything is made to order with delicious guacamole and salsa that you can add. Make it as...


Tepito Coffee


Mike de la Rocha and Emmy-nominated actor Richard Cabral first began serving their coffee last year, when they took over a space inside Vroman’s Bookstore. Now...

Latin American

Torta's Mexico


Tortas Mexico offers an authentic Mexican dining experience with recipes and sauces from the ancient homeland of San Juan Yucuita in the Nochixtlan District of...

Latin American

Urbano Mexican Kitchen


Urbano Mexican Kitchen is a family-owned restaurant led by chef and owner Jose Banuelos. Urbano uses traditional homemade recipes combined with high-quality...




Experience one of Southern California's signature cuisines - authentic homestyle Mexican food. Step into a small rest-stop style diner with an intimate dining...




With the immeasurable love of this father and the indescribable energy of his daughter, Yahaira's Cafe was created. Yahaira's Cafe's Mexican cuisine embodies...

Latin American



Yuca's Pasadena is a Mexican restaurant that has been serving delicious eats to the LA area since 1976.