Celebrate Hispanic and Latino Heritage Month

In Pasadena, Hispanic and Latino Heritage Month in September and October is a city-wide celebration of the quintessential Southern Californian communities that enrich our community's past, present, and future. Join in on the vibrant events happening across the city and enjoy the brilliant flavors of Hispanic and Latino-owned businesses.

Latino Heritage Parade and Festival

On Saturday, September 16, the 25th Annual Latino Heritage Parade and Festival returns to celebrate the remarkable achievements of Latinos in the United States. Attracting over 2,000 spectators, the parade and festival begins at the intersection of Los Robles Avenue and Buckeye Street. The parade culminates with a festival in front of Pasadena City Hall, featuring live entertainment, booths, free children's activities, food for purchase, and more.

El Clásico de México

The long-awaited Clásico de México will arrive at the iconic Rose Bowl Stadium on October 15th marking the conclusion of Hispanic Heritage Month. This friendly soccer match, considered the biggest in the continent, is an annual fixture in the U.S. and is expected to be the largest Mexican-themed celebration in the United States this year. Beyond soccer, the event includes cultural and entertainment activities leading up to the match, culminating in a day-long Fan Fest on game day featuring live music, traditional cuisine, appearances by legendary players from both teams, mascots, and more, making it a comprehensive celebration of Mexican culture.

Dia De Los Muertos

On Friday, October 27, the Armory Center for the Arts and the Pasadena Community Job Center, along with the Parks, Recreation, and Community Services Department, will host a vibrant celebration of the cherished century-old tradition of Dia de los Muertos, the Day of the Dead. The event will feature captivating dance performances, creative arts and crafts, delicious food offerings, and the beautifully adorned "ofrendas," all designed to pay tribute to the lives of our departed loved ones.

Community Events and Activities

The City of Pasadena is commemorating Hispanic and Latino Heritage month by celebrating the histories, cultures, and contributions of Americans whose ancestors came from Spain, Mexico, the Caribbean and Central and South America with a wide variety of programming, including a free parade, festivals, events, a movie night, and activities for all ages.


The City of Pasadena is commemorating National Latino Heritage Month by celebrating the histories, cultures, and...

Arts & Culture

The early 20th Century saw the birth of the Spanish Colonial Revival style in Southern California. Presenter and...

stadium entrance at Rose Bowl Stadium in Pasadena, CA
Sports & Activities

The long-awaited Clásico de México will arrive to the iconic Rose Bowl Stadium in Southern California on October 15th...

Arts & Culture

Join friends and neighbors to celebrate Dia de los Muertos (Day of the Dead). The Parks, Recreation, and Community...

Support Hispanic-Owned Businesses

Visiting and supporting Hispanic and Latino-owned businesses is a meaningful way to embrace cultural diversity and contribute to the vibrancy of our local communities. Explore this list of Hispanic and Latino-Owned Businesses.


Fogo de Chão

Fogo de Chão, the internationally acclaimed restaurant brand that allows guests to make culinary discoveries at every turn features an expansive dining room...


Gaucho Grill

Gaucho Grill offers an exquisite menu of delectable steak and seafood plates, homemade pastas, empanadas, and milanesas.

Outdoor Dining


Guisado's is a Mexican Restaurant that makes hand-made tortillas right in front of your eyes for a delight of sight and taste. Enjoy tacos, filling platters,...

Wine Bar

Holy Saints!

Holy Saints! café arrives in Old Pasadena, led by Michelin-rated Chef Daniel Torres and his partner Stephanie Vazquez. After celebrating 2 successful years...

Ix Tapa

ix Tapa Cantina

Mexican Eatery and Bar. ix Tapa Cantina offers a rich variety of standard and traditional favorites, including birrias, carnitas, and pollo en mole poblano. A...


Jones Coffee Hut

Along historic Route 66 where the Arroyo Parkway extends into city streets, this teal hut with vivid folk art sits perched in a convenient spot right before...

Mexican/Latin American

La Caravana

La Caravana serves homestyle Salvadoran fare with meat and seafood available for takeout and delivery.

Tea & Juice

La Chula Cafe

La Chula Café is a 1st generation Latina-owned pop up coffee shop inside Pasadena Roots. Hailing from Guatemala, the Alvarado family opened a mobile plant shop...

Outdoor Dining

Maestro Restaurant

Mexican Restaurant and Mezcaleria. Maestro is an upscale Mexican restaurant and Mezcaleria located in historic Old Pasadena. Maestro specializes in...

Outdoor Dining

Margarita’s Pasadena

Margaritas Mexican Restaurant has been sharing authentic Mexican dishes since 1977. Guests enter a warm, inviting space and leave as family -- with plenty of...

Outdoor Dining

Mercado Pasadena

Modern Mexican Cuisine. Mercado Pasadena serves casual Mexican favorites with a modern twist. Enjoy drinks at Mercado Pasadena full bar which has over 70...

Outdoor Dining

Mijares Mexican Restaurant

It was 100 years ago that Jesucita Mijares fled the revolution in Mexico, searching for a new life for her family. After settling in Pasadena, she opened a...