Celebrate Hispanic and Latino Heritage Month

In Pasadena, Hispanic and Latino Heritage Month in September and October is a city-wide celebration of the quintessential Southern Californian communities that enrich our community's past, present, and future. Join in on the vibrant events happening across the city and enjoy the brilliant flavors of Hispanic and Latino-owned businesses.

Latino Heritage Parade and Festival

On Saturday, September 16, the 25th Annual Latino Heritage Parade and Festival returns to celebrate the remarkable achievements of Latinos in the United States. Attracting over 2,000 spectators, the parade and festival begins at the intersection of Los Robles Avenue and Buckeye Street. The parade culminates with a festival in front of Pasadena City Hall, featuring live entertainment, booths, free children's activities, food for purchase, and more.

El Clásico de México

The long-awaited Clásico de México will arrive at the iconic Rose Bowl Stadium on October 15th marking the conclusion of Hispanic Heritage Month. This friendly soccer match, considered the biggest in the continent, is an annual fixture in the U.S. and is expected to be the largest Mexican-themed celebration in the United States this year. Beyond soccer, the event includes cultural and entertainment activities leading up to the match, culminating in a day-long Fan Fest on game day featuring live music, traditional cuisine, appearances by legendary players from both teams, mascots, and more, making it a comprehensive celebration of Mexican culture.

Dia De Los Muertos

On Friday, October 27, the Armory Center for the Arts and the Pasadena Community Job Center, along with the Parks, Recreation, and Community Services Department, will host a vibrant celebration of the cherished century-old tradition of Dia de los Muertos, the Day of the Dead. The event will feature captivating dance performances, creative arts and crafts, delicious food offerings, and the beautifully adorned "ofrendas," all designed to pay tribute to the lives of our departed loved ones.

Community Events and Activities

The City of Pasadena is commemorating Hispanic and Latino Heritage month by celebrating the histories, cultures, and contributions of Americans whose ancestors came from Spain, Mexico, the Caribbean and Central and South America with a wide variety of programming, including a free parade, festivals, events, a movie night, and activities for all ages.

Arts & Culture

Latino Heritage Parade and Festival. The Latino Heritage Parade and Festival celebrates the remarkable achievements...

Support Hispanic-Owned Businesses

Visiting and supporting Hispanic and Latino-owned businesses is a meaningful way to embrace cultural diversity and contribute to the vibrancy of our local communities. Explore this list of Hispanic and Latino-Owned Businesses.


El Toreo Cafe


Mexican Restaurant in Old PasadenaEl Toreo (Spanish term for "bullfighting") has been around for about seventy years, the family that currently owns it has...

Latin American

Fogo de Chão


Fogo de Chão, the internationally acclaimed restaurant brand that allows guests to make culinary discoveries at every turn features an expansive dining room...

Latin American

Gaucho Grill


Gaucho Grill offers an exquisite menu of delectable steak and seafood plates, homemade pastas, empanadas, and milanesas.




Guisado's is a Mexican Restaurant that makes hand-made tortillas right in front of your eyes for a delight of sight and taste. Enjoy tacos, filling platters,...

Latin American

ix Tapa Cantina


Mexican Eatery and Bar. ix Tapa Cantina offers a rich variety of standard and traditional favorites, including birrias, carnitas, and pollo en mole poblano. A...

Latin American

Maestro Restaurant


Mexican Restaurant and Mezcaleria. Maestro is an upscale Mexican restaurant and Mezcaleria located in historic Old Pasadena. Maestro specializes in...

Latin American



Argentina is known for its world famous cuisine, and Malbec Argentinean Bistro brings the best authentic cuisine prepared on a genuine Argentinean grill.From...


Margarita's Pasadena


Margaritas Mexican Restaurant has been sharing authentic Mexican dishes since 1977. Guests enter a warm, inviting space and leave as family -- with plenty of...

Latin American



Modern Mexican Cuisine. Mercado Pasadena serves casual Mexican favorites with a modern twist. Enjoy drinks at Mercado Pasadena full bar which has over 70...


Mijares Mexican Restaurant


It was 100 years ago that Jesucita Mijares fled the revolution in Mexico, searching for a new life for her family. After settling in Pasadena, she opened a...