Celebrate Hispanic and Latino Heritage Month

In Pasadena, Hispanic and Latino Heritage Month in September and October is a city-wide celebration of the quintessential Southern Californian communities that enrich our community's past, present, and future. Join in on the vibrant events happening across the city and enjoy the brilliant flavors of Hispanic and Latino-owned businesses.

Latino Heritage Parade and Festival

On Saturday, September 16, the 25th Annual Latino Heritage Parade and Festival returns to celebrate the remarkable achievements of Latinos in the United States. Attracting over 2,000 spectators, the parade and festival begins at the intersection of Los Robles Avenue and Buckeye Street. The parade culminates with a festival in front of Pasadena City Hall, featuring live entertainment, booths, free children's activities, food for purchase, and more.

El Clásico de México

The long-awaited Clásico de México will arrive at the iconic Rose Bowl Stadium on October 15th marking the conclusion of Hispanic Heritage Month. This friendly soccer match, considered the biggest in the continent, is an annual fixture in the U.S. and is expected to be the largest Mexican-themed celebration in the United States this year. Beyond soccer, the event includes cultural and entertainment activities leading up to the match, culminating in a day-long Fan Fest on game day featuring live music, traditional cuisine, appearances by legendary players from both teams, mascots, and more, making it a comprehensive celebration of Mexican culture.

Dia De Los Muertos

On Friday, October 27, the Armory Center for the Arts and the Pasadena Community Job Center, along with the Parks, Recreation, and Community Services Department, will host a vibrant celebration of the cherished century-old tradition of Dia de los Muertos, the Day of the Dead. The event will feature captivating dance performances, creative arts and crafts, delicious food offerings, and the beautifully adorned "ofrendas," all designed to pay tribute to the lives of our departed loved ones.

Community Events and Activities

The City of Pasadena is commemorating Hispanic and Latino Heritage month by celebrating the histories, cultures, and contributions of Americans whose ancestors came from Spain, Mexico, the Caribbean and Central and South America with a wide variety of programming, including a free parade, festivals, events, a movie night, and activities for all ages.

Support Hispanic-Owned Businesses

Visiting and supporting Hispanic and Latino-owned businesses is a meaningful way to embrace cultural diversity and contribute to the vibrancy of our local communities. Explore this list of Hispanic and Latino-Owned Businesses.


Agents Only

Agents Only Interior

Arts-Centric Restaurant. Hotel Dena and Chef Pablo Salas teamed up to provide guests with a soulful Mexican culinary experience. Chef Salas meticulously...


Amara Chocolate and Coffee is a Venezuelan café specializing in coffee, arepas, cachapas, and Spanish churros. They offer unique Venezuelan flavors. A full...


Located in the Playhouse Village, is Anaya’s Restaurant. Anaya’s serves authentic flavors of Mexico in Pasadena. Guests can enjoy classic Mexican dishes in a...


Bar Celona

Bar Celona

Tapas Bar & Lounge. Best place in Old Pasadena for drinks, food, dancing and exceptional service. Get ready for a fun night out at Bar Celona with a live...

Latin American

Brick and Flour

Brick and Flour

Artisanal Mexican Grill. Brick & Flour serves neo-traditional Mexican food in a casual dining spot. A revolutionary concept that serves the freshest and...


Chamo Venezuelan Cuisine is a casual, family-owned restaurant that offers the Venezuelan cuisine staple: The World Famous Arepas. The restaurant is ideal for...

Latin American

Dos Besos


Dos Besos is a charming Spanish tapas and paella restaurant in Old Pasadena, focusing on the coastal cooking of Valencia, a port city in Southern Spain. The...


Authentic and Traditional Mexican Food. El Cholo restaurants feature authentic and traditional Mexican dishes, many of which have come from family recipes...


El Metate Cafe


El Metate Café. El Metate Café is an family-owned authentic Mexican sit-down café located in the Playhouse Village. It is great for breakfast, lunch and...