Celebrate Hispanic and Latino Heritage Month

In Pasadena, Hispanic and Latino Heritage Month in September and October is a city-wide celebration of the quintessential Southern Californian communities that enrich our community's past, present, and future. Join in on the vibrant events happening across the city and enjoy the brilliant flavors of Hispanic and Latino-owned businesses.

Latino Heritage Parade and Festival

On Saturday, September 16, the 25th Annual Latino Heritage Parade and Festival returns to celebrate the remarkable achievements of Latinos in the United States. Attracting over 2,000 spectators, the parade and festival begins at the intersection of Los Robles Avenue and Buckeye Street. The parade culminates with a festival in front of Pasadena City Hall, featuring live entertainment, booths, free children's activities, food for purchase, and more.

El Clásico de México

The long-awaited Clásico de México will arrive at the iconic Rose Bowl Stadium on October 15th marking the conclusion of Hispanic Heritage Month. This friendly soccer match, considered the biggest in the continent, is an annual fixture in the U.S. and is expected to be the largest Mexican-themed celebration in the United States this year. Beyond soccer, the event includes cultural and entertainment activities leading up to the match, culminating in a day-long Fan Fest on game day featuring live music, traditional cuisine, appearances by legendary players from both teams, mascots, and more, making it a comprehensive celebration of Mexican culture.

Dia De Los Muertos

On Friday, October 27, the Armory Center for the Arts and the Pasadena Community Job Center, along with the Parks, Recreation, and Community Services Department, will host a vibrant celebration of the cherished century-old tradition of Dia de los Muertos, the Day of the Dead. The event will feature captivating dance performances, creative arts and crafts, delicious food offerings, and the beautifully adorned "ofrendas," all designed to pay tribute to the lives of our departed loved ones.

Community Events and Activities

The City of Pasadena is commemorating Hispanic and Latino Heritage month by celebrating the histories, cultures, and contributions of Americans whose ancestors came from Spain, Mexico, the Caribbean and Central and South America with a wide variety of programming, including a free parade, festivals, events, a movie night, and activities for all ages.


The City of Pasadena is commemorating National Latino Heritage Month by celebrating the histories, cultures, and...

Arts & Culture

The early 20th Century saw the birth of the Spanish Colonial Revival style in Southern California. Presenter and...

stadium entrance at Rose Bowl Stadium in Pasadena, CA
Sports & Activities

The long-awaited Clásico de México will arrive to the iconic Rose Bowl Stadium in Southern California on October 15th...

Arts & Culture

Join friends and neighbors to celebrate Dia de los Muertos (Day of the Dead). The Parks, Recreation, and Community...

Support Hispanic-Owned Businesses

Visiting and supporting Hispanic and Latino-owned businesses is a meaningful way to embrace cultural diversity and contribute to the vibrancy of our local communities. Explore this list of Hispanic and Latino-Owned Businesses.

Outdoor Dining

Amara Chocolate and Coffee

Amara Chocolate and Coffee is a Venezuelan café specializing in coffee, arepas, cachapas, and Spanish churros. They offer unique Venezuelan flavors. A full...

Outdoor Dining

Anaya’s Restaurant

Authentic Mexican Cuisine. Located in the Playhouse Village, is Anaya’s Restaurant. Anaya’s serves authentic flavors of Mexico in Pasadena. Guests can enjoy...

Outdoor Dining

Bobby’s Place

A Pasadena institution since 1964, Bobby's Place is Pasadena’s longest running burger and burrito stops. Stop in for their famous bean and cheese burrito.


Cervecería Del Pueblo

Cervecería Del Pueblo is an independent brewery with a tasting room and Mexican eatery in Pasadena. The small production craft brewery specializes in...

Outdoor Dining

Chamo Venezuelan

Chamo Venezuelan Cuisine was founded out of a deep love for real food, for food that is fresh, healthy, and authentic. They pride themselves on using fresh...

Deluxe 1717 middle eastern inspired salmon in Pasadena, CA.

Deluxe 1717

From long time Pasadena chef and caterer Onil Chibás, Deluxe 1717 is a warm and welcoming eatery offering New American cuisine interwoven with ingredients from...

Dos Besos Paella

Dos Besos

Dos Besos is a charming Spanish tapas and paella restaurant in Old Pasadena, focusing on the coastal cooking of Valencia, a port city in Southern Spain. The...

Only in Pasadena

Drips Cheesecake

Drips Cheesecake is the first brand in the United States to specialize in chocolate-dipped cheesecake. They bake every single cheesecake using an original...

El Cholo mexican
Outdoor Dining

El Cholo Café

Authentic and Traditional Mexican Food. El Cholo restaurants feature authentic and traditional Mexican dishes, many of which have come from family recipes...

El Metate Cafe mexican food
Outdoor Dining

El Metate Café

El Metate Café. El Metate Café is an family-owned authentic Mexican sit-down café located in the Playhouse Village. It is great for breakfast, lunch and...