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AEG to Debut New Music and Arts Festival in Pasadena

June 10, 2016

| Posted in Arts & Culture

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The Lineup at Arroyo Seco Weekend Includes Tom Petty & The Heartbreakers, Alabama Shakes and Mumford & Sons

For Immediate Realease


Pasadena, California—Anschultz Entertainment Group (AEG) will host a three-day music and arts festival in Pasadena, California’s Rose Bowl Stadium complex, including parts of the Brookside Golf Course which surrounds the stadium. The inaugural festival will take place on Saturday, June 24th and Sunday, June 25th, 2017 and it is expected to draw 75,000 festival-goers. AEG will focus on acts in the rock, indie, and pop genres which will perform on three main stages; additional programming includes a theatre performance stage; art displays; carnival rides; concession stands and cultural programming.

Culinary Experience

While festival-goers can expect some main staple food and beverage offerings commonly available in music festivals, Arroyo Seco Weekend will highlight craft beer, an exciting wine list, and craft cocktails by master mixologists. Additionally, many vegetarian, vegan and gluten-free offerings will be available. And for an extra special experience, a four-course dinner will be served twice per day with wine pairings and custom cocktails in a unique setting. Details→

Lineup Announcements

Two full days of music and approximately 30 acts will perform at the festival, including Tom Petty and The Heartbreakers, Mumford & Sons, Weezer, and The Mowgli’s to name a few.

Saturday, June 24th

Tom Petty and The Heartbreakers • Alabama Shakes • The Meters • Dawes • Live • Broken Social Scene • Charles Bradley & His Extraordinaires • Preservation Hall Jazz Band • Jeff Goldblum and the Mildred Snitzer Orchestra • Roy Ayers • William Bell • John Mayall • The Bennie Maupin Ensemble

Sunday, June 25th

Mumford & Sons • Weezer • The Shins • Fitz & The Tantrums • Andrew Bird • Lukas Nelson & Promise of the Real Galactic • The Revivalists • Andy Grammer • ZZ Ward • Lettuce • Jantown featuring G. Love, Donavon Frankenreiter & Cisco Adler • Alice Smith • The Mowgli’s • David Lindley • Con Brio • NK Band

Festival Encourages Mass Transit

Arroyo Seco Weekend is making it easier for festivalgoers to arrive by mass transit, this strategy may be the impetus for many first time riders. Festivalgoers can take the Gold Line to Memorial Park Station in Pasadena, where folks can walk to shuttles going to the Rose Bowl Stadium. A free bike valet service will available at the stadium, and bikes are also allowed on Gold Line trains. Additionally, ride-share services will be accommodated in designated areas. Details→

Press Contact

Christine Susa, Director of Marketing & Communications
Pasadena Convention & Visitors Bureau
+1 (626) 395-0211 |


About AEG

AEG Live, the live-entertainment division of Los Angeles – based AEG, is dedicated to all aspects of live contemporary music performance: touring, one-offs, broadcasts, sponsorship, festivals, special events with fourteen regional offices and thirty-seven state-of the-art venues. Goldenvoice, the company’s Southern California-based regional division, produces the critically acclaimed Coachella Valley Music & Arts Festival, Stagecoach and FYF Fest.

About Rose Bowl Stadium

A National Historic Landmark built in 1922 and known mainly for the Tournament of Roses Football Game, the Rose Bowl Stadium has also earned its world-class reputation by hosting five NFL Super Bowl Games, the 1984 Olympic Soccer Matches, the 1994 Men’s World Cup, the 1999 Women’s World Cup, the 2002, 2006 and 2010 BCS National College Football Championship Games, and the Copa America Centenario. More→

About Pasadena

Pasadena, California is a city adjacent to the northeast border of Los Angeles and connected to its larger sister-city via light rail train. Pasadena features a concentration of historic architecture as well as arts and culture; it is also breeding ground for the innovation community as a result of local institutions like Caltech, ArtCenter Center College of Design, NASA Jet Propulsion Laboratory and Mount Wilson Observatory. For more information, go to

About Visit Pasadena

Visit Pasadena (Pasadena Convention & Visitors Bureau) is a non-profit organization dedicated to marketing Pasadena, California as a top travel destination for leisure and conventions. More→

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