Latino Heritage Festival
Please visit pasadenalatinoheritageparade.org for updates. Please note: this year, there will not be a parade.
The City of Pasadena Parks, Recreation, and Community Services Department (PRCS) and the Pasadena Latino Heritage Committee announced the theme for the 2025 Latino Heritage Festival: “Un Pasado con Orgullo, un Futuro con Esperanza” (A Proud Past, a Hopeful Future).
This year’s theme honors the proud and resilient Latino community, recognizing its continued growth, thriving spirit, and deep connection to its roots, while celebrating its contributions to the broader fabric of the city and the nation. It underscores that stories, culture, and unity are the foundation of a future filled with limitless possibilities.
After thoughtful consideration, the Committee has decided not to hold a parade this year due to current challenges affecting the community. The festival, however, will move forward to provide a meaningful opportunity to celebrate culture and community.
The 2025 Latino Heritage Festival will take place on Saturday, October 11, 2025, from 5 to 9 p.m. in Centennial Square, in front of Pasadena City Hall (100 N. Garfield Ave.).