Business Resources

Now more than ever, it is critical that we do our part to stand behind the businesses we know and love by making an effort to shop small and support local retailers. With your help, these businesses can thrive again. Your help will make the community stronger than ever.

Business Resources


The City of Pasadena and Pasadena Convention and Visitors Bureau have launched the "From Pasadena, With Love" to give gifts of gratitude to those who continue to support our local businesses. From exclusive Pasadena merch, to cash prizes, and exclusive experience, every shopper is a winner.

How to use the overlay: Download the overlay you'd like to use and place it over your favorite image of your business. This can be done in Photoshop or Powerpoint. Save your creation as a new image and use it across any social media platform.

Need Help? We can make an overlay for you. Email the image you'd like to use to and choose one of the above overlays. Include "Overlay Request" in the subject line.

Add Your Business to the Directory

To participate in the Visit Pasadena local business listing, your business must meet the following criteria

  • Located within Pasadena city limits (See qualifying zip codes.)
  • Your business must be open for in-person shopping or dining.
  • To qualify as a small or independent business, a business should have no more than 6 brick and mortar retail locations.
  • Must be a local restaurant or retailer that sells tangible goods (services are not included)

Add My Business