Explore Pasadena Like a Local - Taylor Fry

As the National Sales Manager for the Pasadena Convention & Visitors Bureau, my role is to promote Pasadena as a leading destination for conventions and meetings to a select clientele of national associations and corporations. Ultimately, I am responsible for identifying, developing, and successfully booking these
events in the Pasadena Convention Center and Civic Auditorium, as well as driving hotel room-night production to our city’s hotels. Most of my work is relationship-driven, and since many of my clients put a premium on personalization, my value lies in my ability to successfully serve as a local advocate, impartial resource and trusted consultant.

Since I was born and raised in Pasadena, I can easily say that my favorite thing about Pasadena is that it’s home. As the oldest city in LA County, except for the city of Los Angeles, Pasadena has not only embraced its history, but sees the value in preserving it. For example, most people are surprised to learn that 10 percent of the city is historically designated (on the National Register of Historic Places), comprised of 16 historical districts and over 1,000 buildings across a modest 23 square miles. I believe this architectural legacy and historic integrity is not only a cornerstone of what makes Pasadena a cultural focus in Southern California, but also a major distinguishing characteristic in comparison to its neighbors in the region.

While it’s true that Pasadena’s cultural side is reflected in its landmark theaters, the smallest entertainment venue is the one that always leaves the biggest impression on me. The famous Ice House Comedy Club has been sharing laughs as one of the country’s very first comedy clubs since the 1960’s. The club has earned its legendary reputation in comedy, not only because every legendary comedian has performed live sets here over the years, but because it continues to be a popular stop on the stand-up circuit for headliners. And while I’d love to keep it to myself, the best hidden gem in Pasadena is The Cellar. The speakeasy-like entrance sets the tone… you can find it on Colorado Blvd. near the Vans and Lush stores in Old Pasadena. It’s like setting foot in a private wine library, where the intimate atmosphere, sophisticated wine list, impressive charcuterie selection, and friendly and knowledgeable staff make for a special experience.

Taylor Fry
National Sales Manager
Pasadena Convention and Visitors Bureau