• Pasadena Convention Center
  • 300 E. Green St.
  • Pasadena, CA 91101
  • US
  • Friday, January 11, 2019 - Sunday, January 13, 2019
  • Makeup Artist Trade Show

    IMATS Los Angeles is the International Makeup Artist Trade Show where thousands of make-up artists and exhibitors gather taking place at the Pasadena Convention Center. Learn from Rod Maxwell, Ashley Fierro, Richard Martin, Eve Pearl, Roque Cozzette, Shylie Parsons, and others from fashion and film. There will be a make-up museum and student make-up competitions in the Battle of the Brushes where they create amazing looks.

    Makeup Artist Magazine

    Michael Key, publisher at Make-Up Artist magazine, started the first IMATS in 1997 in Los Angeles. Artists were able to customize what would be interesting to them and it also showcased a variety of products, education, and demonstrations from top industry leaders. Now IMATS continues to connect make-up artists from around the world and is held six times a year. It is held in Los Angeles, New York, London, Vancouver BC, Sidney, and Toronto.

    Show Hours

    Friday, January 11 | Pro-Card member event from 3:00 pm – 7:00 pm
    Saturday, January 12 | 9:00 am – 5:00 pm (IMATS Insider Passes and Pro Card Holders), 10:00 am – 5:00 pm (general admission).
    Sunday, January 13 | 10:00 am to 5:00 pm


    Tickets are available via Showclix. Pro-Card members receive discounted tickets and Friday is exclusively for Pro-Card members, log in to your account to view special pricing.

    One-Day General Admission | $45 (Quantity limited)- $55 thereafter

    General Admission | $65- $75 thereafter

    IMATS Insider Pass | $175

    Purchase Tickets

    This event sells out each year. For the most up to date information, please visit the IMATS website 

    Floor Plan


    Parking at the convention center is $15 per day for up to 16 hours or $21 per day for in and out privileges. The subterranean parking structure is shared with the Sheraton Pasadena. The entrance is located on Euclid Avenue between Green Street and Cordova Street. Additionally, parking is available in several private structures around the convention center, these are operated by Paseo Colorado. More→

    Take the Gold Line

    The Pasadena Convention Center is within walking distance of two Metro Gold Line stations, Del Mar Station and Memorial Park Station. If you are traveling southbound toward East LA, disembark at Memorial Park; if you are traveling northbound towards Azusa, disembark at Del Mar Station. Metro→

    Driving Directions

    The Pasadena Convention Center is located in downtown Pasadena, off of the 210 freeway as well as the 110 freeway. Directions→

  • Venue Information

  • Pasadena Convention Center
  • T: (626) 793-2122
  • Venue Website
  • Organizer Information

  • Makeup Artist Magazine
  • T: (360) 882-3488