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  • Saturday, Jan 8th, 2022 to Sunday, Jan 9th, 2022

The International Make-Up Artist Trade Show, or IMATS, is the world’s largest celebration of makeup artistry. Pro leaders from fashion and film (including Oscar, BAFTA and Saturn award winners) provide education and demonstrations at IMATS, and new products often debut there.

Before IMATS, there were no shows specifically designed for makeup artists, although cosmetic companies had expressed a desire for such an event. In response, Emmy Award-winning make-up artist and Make-Up Artist magazine publisher Michael Key held the first IMATS in August 1997 in Los Angeles. It provided artists a diverse mix of products, demonstrations and education from industry leaders.

IMATS continues to educate and connect makeup artists from around the world. The show has been produced in Los Angeles; New York; London; Vancouver, B.C.; Toronto; and Atlanta.

Health Safety Protocols

In accordance with state and local health orders:

  • Masks are required for everyone in indoor public settings and businesses regardless of vaccination status.
  • For mega events with over 1,000 attendees or more, proof of vaccination or a negative COVID test within one day for antigen tests and within two days for PCR tests is required prior to entry into the facility or venue (Details).
  • Identification is required for all attendees age 18+ to validate vaccination record or proof of negative test.

USA Health Plus will offer rapid COVID tests onsite, Saturday and Sunday, for $40. Please bring a photo ID and insurance card to the event. Of course it's best to have everything sorted beforehand.

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Venue Information

  • 300 E Green street
    Pasadena, CA 91101

Organizer Information

Event Information

Mapped location of IMATS LA