FOR IMMEDIATE RELEASE

September 27, 2010

Pasadena Restaurants Highlighted during dineLA Restaurant Week

Pasadena’s restaurants are the talk of the town and offer a mix of culinary experiences showcasing the talented chefs in the community, and many of them will be participating in dineLA Restaurant Week which returns to the Southland on October 3 – 8 and 10 - 15, 2010.

"We are truly excited to have the opportunity to be involved in dineLA and showcase the best of the Drago brothers’ regional and seasonal Italian cuisine,” said Executive Chef Calogero Drago of Celestino Ristorante and Bar, which is located on South Lake Avenue in Pasadena.

Taking place over two consecutive weeks, dineLA Restaurant Week is the largest restaurant week event in the country that allows guests to sample many different types of cuisine, dining neighborhoods and restaurants.  Dining experiences during the 2010 dineLA Restaurant Week will be available in three price categories: Deluxe Dining is $16 for lunch and $26 for dinner; Premier Dining is $22 for lunch and $34 for dinner, and Fine Dining is $28 for lunch and $44 for dinner (beverages, tax and gratuity are not included; participating meal periods vary by restaurant).  Also, many of the participating restaurants will be offering wine pairings along with their special three-course dineLA Restaurant Week menu for an additional charge.

PARTICIPATING PASADENA RESTAURANTS

For more information about restaurants participating in our community and the menus they are offering go to www.dineLA.com/RestaurantWeek.

“As the birthplace of Julia Child, Pasadena was destined to become a foodie’s paradise,” said Michael Ross, CEO, Pasadena Center Operating Company, the parent organization of the Pasadena Convention & Visitors Bureau (CVB). “dineLA presents an ideal opportunity for both locals and visitors to experience Pasadena’s vibrant culinary scene and the prowess of its talented chefs.”

ABOUT dineLA RESTAURANT WEEK:

dineLA Restaurant Week is a two-week dining event, showcasing Los Angeles as a premier dining destination and highlighting the diversity of culinary experiences that LA has to offer.  Presented by LA INC. and American Express, dineLA Restaurant Week has been designed to stimulate business and introduce new customers to restaurants located in the many neighborhoods throughout LA County.

A dineLA Restaurant Week hotel program is being added this year which will allow hotel properties with participating restaurants to offer special dineLA rates and culinary packages, with the goal to increase regional and national visitors to Los Angeles during Restaurant Week.

ABOUT dineLA:

dineLA is a marketing initiative created by LA INC. The Los Angeles Convention and Visitors Bureau (LA INC.) in partnership with American Express and the LA Restaurant Community to promote the scale, variety, and caliber of talent found in restaurants throughout the city, targeting locals and visitors alike. dineLA seeks to continually position Los Angeles among the top restaurant cities in the world and to build awareness, traffic, and revenue for restaurants throughout the greater LA area.

About Pasadena Convention & Visitors Bureau:

The Pasadena Convention & Visitors Bureau is a nonprofit organization dedicated to marketing Pasadena as a desirable meeting, convention and leisure travel destination.   For more information, call (800) 307-7977 or log onto VisitPasadena.com.

PDF - Pasadena Restaurants Highlighted during dineLA Restaurant Week