Director of Marketing & Communications
Janet Zaldua is the director of marketing & communications for the Pasadena Center Operating Company (PCOC), which manages the Pasadena Convention & Visitors Bureau, Pasadena Convention Center and Pasadena Civic Auditorium. She joined the organization in 2008.
In her role she directs the PCOC’s marketing and communications activities in an effort to build and enhance Pasadena’s image as a desirable meeting and visitor destination. Her responsibilities include media relations, advertising, social media marketing, sponsorship development, website development, community relations, event planning, and the strategic solicitation of special events.
Prior to joining the PCOC, Zaldua worked for the City of Santa Clarita from 2005 – 2008. During her tenure she coordinated special events for the city, implemented marketing and advertising campaigns to promote events, developed sponsorship strategies and programs for the city, and served as an active member of the Santa Clarita Tourism Bureau. From 2004 – 2005, she acted as the marketing and promotions manager for the Kern County Museum. Her background also includes outreach and communications for Kern County Department of Human Services and public affairs for State Farm Insurance.
Zaldua received a bachelor’s degree in communications with a marketing minor from California State University, Bakersfield. She went on to earn a master’s in public policy and administration from the same university in 2003.
A California native, she enjoys golf, travel, cooking, painting, volunteering for charity events, and spending time with family and friends.