Read the privacy policy and confidentiality agreement for the Pasadena Official Visitors Site.
VisitPasadena.com is the website of the Pasadena Center Operating Company, Pasadena Convention Center, Pasadena Civic Auditorium and Visit Pasadena (also known as the Pasadena Convention and Visitors Bureau). This policy is for https://www.visitpasadena.com/, https://meetpasadena.com/, and on any webpage linking to this Notice.
Our Contact Information:
Visit Pasadena
Address: 300 E. Green St., Pasadena, CA 91101
Phone Number: (626) 795-9311
Email Address: info@visitpasadena.com
Visit Pasadena uses cookies and similar technologies to operate the website, analyze website traffic and performance, personalize visitor experiences, and support marketing and advertising efforts. Some third-party technologies may collect information about website interactions, browser type, device characteristics, and browsing activity.
Users may manage their cookie preferences at any time through the cookie preference center or browser settings. Certain non-essential cookies, including analytics and advertising cookies, are activated only after user consent where required by applicable law.
Some third-party technologies, including analytics and support tools, may record interactions with website pages, such as clicks, scrolling activity, navigation behavior, and interactions with embedded content or chat features, to help improve website functionality and visitor experience.
Please read our Cookie Notice.
For more information about how Google collects and processes data, please visit Google’s Privacy Policy.
These technologies may include:
We and our service providers may use these technologies to:
Consent and Cookie Choices
Where required by applicable law, non-essential cookies and tracking technologies will only be activated after a user provides consent.
Users may:
Users may also modify cookie preferences at any time through our cookie preference tools or browser settings.
Please note that disabling certain cookies may affect website functionality and user experience.
California Privacy Rights
If you are a California resident, you may have the following rights under the California Consumer Privacy Act (CCPA), as amended by the California Privacy Rights Act (CPRA):
To exercise your privacy rights, please contact us at:
Address: 300 E. Green St., Pasadena, CA 91101
Phone Number: (626) 795-9311
Email Address: info@visitpasadena.com
We may need to verify your identity before processing certain requests.
Sale or Sharing of Personal Information
Visit Pasadena does not sell personal information in exchange for monetary compensation.
However, certain website analytics, advertising, or social media technologies may be considered “sharing” under California law when information is used for cross-context behavioral advertising or advertising measurement purposes.
California residents may opt out of the sharing of personal information by using our cookie preference tools.
Sensitive Personal Information
We do not use or disclose sensitive personal information for purposes beyond those permitted under California law.
In limited situations, we may collect information related to accessibility or accommodation requests for events, meetings, or visitor services. This information is used solely for the purpose of providing requested accommodations and improving accessibility services.
Data Retention
We retain personal information only for as long as reasonably necessary to:
Retention periods may vary depending on the type of information collected and the purpose for which it was collected.
Third-Party Service Providers
We may share information with trusted service providers that support our operations, including:
These providers are contractually obligated to use information only for authorized business purposes.
Accessibility and Accommodation Information
If users voluntarily provide information related to accessibility needs or accommodation requests, we use that information solely to:
We strive to limit collection of such information to what is reasonably necessary.
Do Not Track Signals
Some web browsers incorporate “Do Not Track” features. Because there is currently no industry-standard response mechanism, our website may not respond to all Do Not Track signals.
Users may still manage cookie preferences through our consent management tools.
Updates to This Privacy Policy
We may update this Privacy Policy periodically to reflect changes in legal requirements, technology, business operations, or privacy practices.
When updates are made, we will revise the “Last Updated” date below.
Last Updated: May 11, 2026
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