• Pasadena Convention Center
  • 300 E. Green St.
  • Pasadena, CA 91101
  • US
  • Friday, January 13, 2017 - January 15, 2017
  • Make-Up Artist Trade Show

    IMATS is the International Make-Up Artist Trade Show where thousands of make-up artists and exhibitors gather, it takes place at the Pasadena Convention Center. Learn from Oscar, BAFTA and Saturn make-up pros and winners from fashion and film as they demonstrate the latest products. There will be a make-up museum and students make-up competitions in the Battle of the Brushes where they will create amazing looks.

    Make-Up Artist Magazine

    Michael Key, publisher at Make-Up Artist magazine, started the first IMATS in 1997 in Los Angeles. Artists were able to customize what would be interesting to them and it also showcased a variety of products, education, and demonstrations from top industry leaders. Now IMATS continues to connect make-up artists from around the world and is held six times a year. It is held in Los Angeles, New York, London, Vancouver BC, Sidney, and Toronto.

    Show Hours

    Friday, January 13: Pro-Card member event from 3:00 PM to 7:00 PM
    Saturday, January 14: 9:00 AM to 5:00 PM
    Sunday, January 15: 10:00 AM to 5:00 PM

    Tickets

    Tickets are available via Showclix. Pro-Card members receive discounted tickets and Friday is exclusively for Pro-Card members, log in to your account to view special pricing. One-day general admission tickets cost $60 and attendees can add on master classes for an additional fee. Master classes include Color Theory as well as 3D Design, both facilitated by Rod Maxwell. Tickets→

    Parking

    Parking at the convention center is $12 per day for up to 16 hours or $18 per day for in and out privileges. The subterranean parking structure is shared with the Sheraton Pasadena. The entrance is located on Euclid Avenue between Green Street and Cordova Street. Additionally, parking is available in several private structures around the convention center, these are operated by Paseo Colorado. More→

    Take the Gold Line

    The Pasadena Convention Center is within walking distance of two Metro Gold Line stations, Del Mar Station and Memorial Park Station. If you are traveling southbound toward East LA, disembark at Memorial Park; if you are traveling northbound towards Azusa, disembark at Del Mar Station. Metro→

    Driving Directions

    The Pasadena Convention Center is located in downtown Pasadena, off of the 210 freeway as well as the 110 freeway. Directions→

  • Cost: Pro-Card Event $40, One-Day ticket $60
  • Venue Information

  • Pasadena Convention Center
  • T: 626-793-2122
  • Venue Website
  • Organizer Information

  • Make-Up Artist Magazine
  • T: 360-882-3488
  • Event Information

  • Event Website
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